GuideUpdated
What should a Just Sold post say?
Five things: “Just Sold” and the street, the best photo of the home, a thank-you to your clients, one true result, and an ask to neighbors who might sell. PropWalk makes the post and writes the caption from the address in minutes, with your name and brokerage on it, $49 a month, or $39 a month billed yearly.
We make PropWalk, so read this as a how-to from a tool maker. A Just Sold post is for the next seller, not the last one: neighbors see that you sell homes on their street. Eight in ten sellers contacted only one agent, per NAR’s 2025 Profile of Home Buyers and Sellers, so being the agent they saw sell nearby counts.
What goes in a Just Sold post?
The words “Just Sold” and the street, the best photo, a thank-you, one true result and an ask. Your name and brokerage go on it too.
| Part | Example | Why |
|---|---|---|
| The headline | “Just Sold on Maple Street” | People scroll past photos; the words make them stop |
| The photo | The front of the home at its best | Neighbors know the house at a glance |
| A thank-you | “Congratulations to the Garcias on their next chapter.” Ask them first, and leave names off if they prefer | It shows real people trusted you |
| One true result | “Sold in 9 days” or “Multiple offers.” Only if it is true and your seller is fine with it | Sellers want an agent who gets results |
| The ask | “Thinking of selling on this street? Message me and I’ll tell you what yours could sell for.” | It turns the post into a talk with the next seller |
| Your name and brokerage | On the post or in the caption | NAR’s Standard of Practice 12-5 asks for your firm’s name in every ad. PropWalk puts both on every post |
Read on Nov 9, 2026: NAR 2025 Profile of Home Buyers and Sellers · NAR 2026 Code of Ethics and Standards of Practice
What should the caption say?
Keep it short: what sold, a thank-you and the ask. Three you can use (change the street and the names):
- “Just Sold on Maple Street. Congratulations to the Garcias, and thank you for trusting me with your home. Thinking of selling nearby? Message me and I’ll tell you what yours could sell for.”
- “Another one sold on Maple Street, in 9 days. If you’ve wondered what your home is worth right now, I’m one message away.”
- “SOLD. Helping the Lee family move on to their next home was a joy. If you’re curious about selling on this street, let’s talk.”
How do I make a Just Sold post on PropWalk?
Type the address, pick Just Sold, read the caption, and post it or download it.
- 1Type the addressOr paste the Zillow link.
- 2Pick Just SoldJust listed and just sold are one choice. A sold post never shows the price on PropWalk.
- 3Read the captionWritten for you. Edit any word.
- 4Post itLet PropWalk post it to Instagram, Facebook and TikTok, or download it and post it yourself.
Quick answers
What should a Just Sold post say?+
“Just Sold” and the street, the best photo, a thank-you, one true result and an ask to neighbors who might sell. PropWalk makes the post and caption from the address, $49 a month, or $39 a month billed yearly.
What should a Just Sold caption say?+
What sold, a thank-you and one ask, such as “Thinking of selling nearby? Message me.”
Should a Just Sold post show the price?+
Only if your seller is fine with it and your MLS allows it. On PropWalk a sold post never shows the price.
Do I need my brokerage name on it?+
Yes in most places. NAR’s Standard of Practice 12-5 asks REALTORS® to name their firm clearly in every ad, and many states have their own rule. PropWalk puts your name and brokerage on every post.
When should I post it?+
Right after it closes, with your clients’ okay to name them.
Related questions
Start with the listing you have right now.
Type the listing address. The week of posts is made for you, the walkthrough video included, and it posts itself once you say yes.
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