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Why PropWalk

We’re real estate people. We built PropWalk because agents who show up online get remembered, and almost nobody has the hours to make it happen.

Here’s why we made it, how it works, what it costs and what agents say about it.

Why PropWalk

Why did we build it?

Our goal is simple. Get you seen by buyers and sellers, week after week, without you making a single post.

Most agents have two options. Pay a social media manager $500 to $3,000 a month. Or post it yourself: a “Just listed” photo on Sunday night, then nothing for weeks.

Here’s the thing. Instagram, Facebook and TikTok show your posts to people who don’t follow you yet. The more you show up, the more new people see you. So we built the part that makes you show up.

Before PropWalk, we got paid $4,500 a month to do this by hand for one agent. Now software does the hours, so it costs a fraction of that.

A social media manager

$500 to $3,000 a month, and they still wait on your photos.

Posting it yourself

Sunday night, if you get to it.

PropWalk

A post for every day, made and posted for you. From $49 a month.

How it works

How does it work?

Address in, week out. You type a listing address. We make seven posts from that home, one for each day. You look them over, tap approve, and we post them.

No listing right now? Doesn’t matter. One tap makes the week from your market instead: posts for buyers, for sellers, and about your town.

  1. 1

    Type the address

    Or paste the Zillow link. That’s the whole setup.

  2. 2

    Get seven posts

    Designed, written and captioned, with your name on every one.

  3. 3

    We post them

    On Instagram, Facebook and TikTok, at good times, while you work.

What you get

What do you get?

Everything a social media manager does. The topic, the design, the words, the captions and the posting.

  • A week of posts
  • Walkthrough videos
  • Carousel posts
  • Video carousels
  • Captions written
  • Hashtags picked
  • Listing websites
  • Photo fixes
  • Your name on every post
  • Posted for you

A week of posts

A different post for every day of the week, with your name on every one.

+

A walkthrough video

Made from the listing’s photos. This one came from 6 photos of a Manhattan penthouse.

How it gets you deals

How does posting turn into deals?

This is the part nobody explains. So here it is, step by step.

  1. 1

    Strangers see you.

    The apps show your posts to people who don’t follow you. New buyers and sellers, every week.

  2. 2

    Your people remember you.

    Everyone who knows you sees you working. They think of you when a friend wants to sell.

  3. 3

    Helpful posts get saved.

    Closing costs. Getting a house ready. Moving to your city. People save those and DM you.

  4. 4

    You win the appointment.

    Sellers look you up before they call. An active page beats an agent with a dead one.

  5. 5

    It adds up.

    Reach grows over months of posting. Most agents quit after two weeks. You won’t have to.

8 in 10

sellers contacted only one agent. Be the one they already know.NAR 2025 Profile of Home Buyers and Sellers

What it costs

What does it cost?

A social media manager runs $500 to $3,000 a month. PropWalk is software, so it does the hours for a lot less. You see your own week free before you pay.

Starter

$49/month

7 posts a week, posted for you (30 a month).

Or $39 a month billed yearly.

Pro

$99/month

Up to 3 posts a day, posted for you, at your best times.

Or $74 a month billed yearly.

Month to month, cancel anytime. See every plan →

Reviews

What do agents say?

Real agents and photographers who use it, in their own words.

  • MitziReal estate agent5.0/5

    I’m not a technology person. Eight years in this business and I’ve avoided anything that looked complicated. This one I figured out on my own the first afternoon. I paste the link, look at what it made, and post the ones I like.

  • GeorgiaReal estate agent4.8/5

    Sunday nights used to be me sitting there trying to think of captions for the week. Now I upload once and it’s done, and I actually edit maybe one or two of them before posting. The rest go up as-is.

  • ChristineReal estate agent4.9/5

    I’ve tried to be consistent on Instagram for three years and always fell off after about two weeks. This is the first time I’ve posted every day for a full month straight, mostly because the work is already done and I just have to hit the button.

  • RoxanneReal estate agent5.0/5

    Had two listings go live the same week and nothing prepped for either. Pasted both Zillow links Monday morning and had two full weeks of posts by lunch. That would’ve been three or four nights of work for me.

  • Ellie G.Real estate agent4.8/5

    This was truly a no brainer for me. Being able to generate & post high quality content in minutes has made a HUGE difference in my deal flow and now buyers and sellers come to me!

  • LaurenReal estate photographer5.0/5

    I’ll be honest, I signed up to figure out how much trouble I was in. Turned out to be the opposite. I shoot the same as always, run the stills through, and now video is a line item on my invoice. Didn’t have to buy a gimbal or learn an editor.

Look, we’ll be honest.

Whether you pick us or not is fine. We just want you to know what social media can do for an agent when it’s done right. We built PropWalk because we care about agents, and we wouldn’t put our name on something we didn’t believe in.

Don’t take our word for it. Type your listing’s address and see your own week first.

See your own week free before you pay. No card needed.