GuideUpdated
What are good open house post ideas?
Post the open house more than once: an announcement a few days before, a walkthrough video teaser, a reminder the day before, an “open today” post that morning, and a thank-you after. PropWalk makes the open house post from the address in minutes, with your name and brokerage on it, and you book it for the day you want. Starter is $49 a month, or $39 a month billed yearly.
We make PropWalk, so read this as a how-to from a tool maker. Every post should carry the address, the date and the time. Neighbors who stop by are future sellers too: eight in ten sellers contacted only one agent, per NAR’s 2025 Profile of Home Buyers and Sellers.
What should I post for an open house?
Seven posts, in the order they go out. Each one says the address, the date and the time.
| When | Post | What it says |
|---|---|---|
| 5 to 7 days before | The announcement | The best photo, the address, the date and time, and one reason to come |
| 3 to 4 days before | A walkthrough teaser | A short walkthrough video of the home, ending on the date and time |
| 2 days before | Five things you’ll see | A carousel: the kitchen, the yard, the light, the storage, the street |
| The day before | The reminder | “Tomorrow, 1 to 4 PM,” with the address |
| The morning of | Open today | A story or post with the address and a location sticker |
| During | A quick story | A few seconds of the kitchen or the yard, with your seller’s okay |
| After | The thank-you | “Thanks to everyone who came. Missed it? Message me for a private showing.” |
Read on Nov 9, 2026: NAR 2025 Profile of Home Buyers and Sellers
How do I make the open house post on PropWalk?
Type the address, make the open house post, and book it for the day you want. It goes out at that time.
- 1Type the addressOr paste the Zillow link.
- 2Make the open house postYour name and brokerage go on it, and the caption is written for you.
- 3Book itPick the day and time it goes out. The walkthrough video from the same photos works as the teaser.
- 4Post it, or download itPropWalk posts to Instagram, Facebook and TikTok. Connecting your accounts is optional.
Quick answers
What are good open house post ideas?+
An announcement, a walkthrough teaser, a reminder the day before, an “open today” post and a thank-you after. PropWalk makes the open house post from the address, $49 a month, or $39 a month billed yearly.
When should I post about an open house?+
Start 5 to 7 days before, remind people the day before and the morning of, and post a thank-you after.
What should an open house post say?+
The address, the date and time, the best photo and one reason to come.
Can PropWalk post my open house post for me?+
Yes. PropWalk makes the open house post; you book it for the day and time you want, and it goes out then.
Should I post a video?+
A short walkthrough works as the teaser. PropWalk makes one from the listing photos in minutes: 30 seconds from 10 photos on a plan.
Related questions
Start with the listing you have right now.
Type the listing address. The week of posts is made for you, the walkthrough video included, and it posts itself once you say yes.
How PropWalk works