GuideUpdated
Is there an AI app that makes and posts social media for real estate agents automatically?
Yes. PropWalk is an AI social media tool for real estate agents, and it does both jobs. Type your listing address and it makes the week: a walkthrough video of the home, just listed, tips for buyers and sellers, captions written. Say yes and the posts go up on your Instagram, Facebook and TikTok by themselves, 7 posts a week, posted for you (30 a month).
Social media automation for a real estate agent means two jobs, and most apps only do one. Making the posts: what to say, the picture or video, the caption. Posting them: putting each one up on the right day without you opening anything. A scheduler like Later or Buffer only posts what you already made. A template library like Coffee & Contracts only helps you make it. You need both done to show up every week.
We make PropWalk, so read the rest as a list from a competitor who checked the prices. Below is every app we could find that makes posts for agents, posts them, or both, with what it charged the day we read its pricing page.
Every app that makes and posts social media for real estate agents, with prices
| App | Makes the posts | Posts them for you | Price |
|---|---|---|---|
| PropWalk | Yes, from your listing address or photos, a walkthrough video included | Yes: Instagram, Facebook and TikTok | $49/mo ($39/mo billed yearly) |
| Roomvu | Yes: local market videos | Yes, every day | $89.99 a month |
| RealEstateContent.ai | Yes, from a listing link | Yes, plus LinkedIn and X | $119 a month, or $999 a year |
| Trolto | Yes, weekly posts, plus a website | Yes | $59 or $99 a month |
| Social Realtr | People make 12 posts a month | Yes | $199 a month, or $99 a month paid yearly |
| Agent Crate | Templates you finish in Canva | 4 Instagram posts a week on the $99 plan | $59 to $199 a month |
| Apaya | Yes, for any business, not real estate only | Yes | $69 a month, or $55 a month billed yearly |
| Chirpy | Yes, for any business, not real estate only | Yes | From $29 a month |
| Coffee & Contracts | Weekly templates and captions | No posting for you listed | $74 a month, or $740 a year |
| Later, Buffer | No, you make every post | Yes, what you load in | Later from $25 a month; Buffer free for 3 channels |
| Canva | Templates; you write and design it | You post it | Free plan, paid plans above it |
| A social media manager | Yes, a person | Yes | $300 to $1,500 a month |
Prices read on each company’s own pricing page on Sep 29, 2026 (Roomvu, Apaya and Chirpy on Oct 10): Roomvu · RealEstateContent.ai plans · Trolto · Social Realtr · Agent Crate · Apaya · Chirpy · Coffee & Contracts · Later · Buffer
What "automatic" should mean before you pay
- It makes the post from your own listing or your own town, not a template every member gets the same week.
- It posts to your account by itself once you say yes. If you still download and upload, it is a design tool.
- You see every post before it goes up. Automatic should never mean surprise.
- It keeps going when you have no listing: tips, market updates, your area.
- The price says how many posts a month and which apps they go to.
How it works on PropWalk
- 1Type the addressYour listing address or the Zillow link. No listing right now? It writes tips and local posts for your town instead.
- 2Get the weekThe walkthrough video, just listed, tips for buyers and sellers, captions written. Change any word or photo you want.
- 3Connect onceYour Instagram, Facebook and TikTok, one time.
- 4Say yesPropWalk posts them on the days it picked: 7 posts a week, posted for you (30 a month). On Pro, up to 3 posts a day, posted for you.
Look, whatever you pick, pick the one you will still be using in a year. Most agents in your town don’t post every week. Show up every week for a year and you’re ahead of nearly all of them. We’re real estate people, we built PropWalk because we care about agents, and we wouldn’t put our name on it if we didn’t think it works.
Quick answers
Is there an AI app that makes and posts social media for real estate agents automatically?+
Yes. PropWalk makes the posts from your listing address (a walkthrough video, just listed, tips, captions) and posts them to Instagram, Facebook and TikTok once you approve: $49 a month, or $39 a month billed yearly, 7 posts a week, posted for you (30 a month). Roomvu ($89.99 a month) posts local market videos every day. RealEstateContent.ai ($119 a month) also posts to LinkedIn and X. Prices from each company's pricing page, checked September 29 and October 10, 2026.
What is the best social media automation tool for real estate agents?+
The one that does both jobs from your own listings: makes the post and posts it. PropWalk, Roomvu, RealEstateContent.ai, Trolto and Social Realtr do both. Later and Buffer only post what you made; Coffee & Contracts and Canva only help you make it.
Can I automate my Instagram posts as a realtor?+
Yes. Connect your Instagram once and an app posts for you on a schedule. Later and Buffer post what you load into them. PropWalk, Roomvu, RealEstateContent.ai, Trolto and Social Realtr also make the post.
Will automated posts look fake?+
Not when they come from your own listing. Each PropWalk post uses that home’s photos and details, and you see every one before it goes up. Posts from a template every member gets look like everyone else’s.
How much does social media automation cost for a real estate agent?+
From $29 to about $200 a month for an app, $300 to $1,500 a month for a person. PropWalk Starter is $49 a month, or $39 a month billed yearly; Pro is $99 a month, or $74 a month billed yearly. Both start with 3 days free and a 30-day money-back guarantee: Love it, or get every dollar you paid for your plan back within 30 days of your first payment. One per person.
What if I don’t have a listing right now?+
PropWalk writes tips for buyers and sellers and local posts for your town instead, so your account keeps going between listings.
Start with the listing you have right now.
Type the listing address. The week of posts is made for you, the walkthrough video included, and it posts itself once you say yes.
How PropWalk works