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You clicked. Of course you did.

PropWalk looks simple. It is. And there’s a lot hiding under it.

Look, between you and me: PropWalk looks simple, and for most people it is. But there’s a back room most agents never find, and the ones who learn it get way more out of social media than everyone else. You just found the door.

shh. it gets better down there.

Level 1 the part everyone knows

Address in. Week out.

Three steps. That’s it. If you stop reading after this level, you still win.

Not sure what a word means? Tap any dotted one, like , for a plain meaning.

Sample listing

What are we posting this week?

Make my week

or paste a Zillow link

That’s the whole thing. Go do it. Try it with your listing →Still curious? Keep scrolling.

Level 2 what actually lands in your week

Seven posts. Every week. Zero excuses.

Here’s what you get from one address, and why every post is there. Tap the right side to go forward, just like .

sam.okafor.homesMon
Just listed post

Mon · Post 1 of 7

Just listed

Announces the home: the photos and the headline facts in a swipe post (a ).

One address. Seven different reasons to stop scrolling. Captions and hashtags written.

Every post is written fresh for you and your market. Nothing is copied from another agent. Your name and brokerage are on every card.

Level 3 the full toolbox

Every tool, and why you should care.

Each one is here to get you in front of more buyers and sellers, or to give you your time back. Tap through them.

A post in one of the looks

Make my week

Type an address. Get seven posts, one a day, captions written. No listing? Make a week from topics: how-tos and what’s trending in your market.

Why you care: The whole job in one step. You never stare at a blank page again.

Open Make my week →

Level 4 you’re in the back room now

The hidden stuff. Go ahead, touch it.

Open any post in your week and tap Edit. Most agents never come back here, and it’s exactly why their posts all look the same. Here’s a slide. Play with it.

Just listed · Sample

Your Name · Your Brokerage

Butter

Go ahead. Tap stuff.

RewriteSame idea, different words.
  • Hold what you like

    Love the font but not the colours? Hold that part and roll the rest. On every slide, or just one.

  • Try a new look

    More than 200 , each a full design for the whole week. Switch the entire week in one tap and see it before you keep it.

  • Background

    Change what’s under the words: a colour, a gradient, a texture, or blur the photo so the words pop.

  • Just type what you want

    There’s a box in the editor. Say it in plain words and it does it.

  • The video carousel editor

    For : twelve looks, hundreds of fonts, a different look on any slide, and you drag the words around with your finger.

  • Undo, everywhere

    Every change can be taken back. There is no wrong button. Go play.

Want more? The examples page has real posts in every look, walkthroughs built from still photos, and real before and after photo edits.

Level 5 we only tell this to agents who read this far

The playbook. This is where the money is.

We post. You turn the posts into conversations. That’s where the money is, and it’s exactly why most agents skip it. Don’t be most agents.

Move 1

Post it. Then work it.

Posting is the door, not the job. Every like, every comment, every save is a person raising their hand. Reply to every comment. Message everyone who . Don’t pitch. Ask one question that leads to a call. Tap one:

ActivityExample

Move 2

Stop posting only just listed and just sold.

Those are announcements, and nobody follows an announcement. NAR’s 2025 survey found 80% of sellers contacted only one agent before they hired. Be the agent they already feel they know. Here’s a good week:

2.3posts a week

Just listed, the photo tour, the walkthrough, open house.

Move 3

Get on camera.

The one thing we can’t do for you. Phone at arm’s length, window light in front of you, one tip in 30 seconds. You’ll hate the first five. Post them anyway. People hire a person, not a logo. Three to film today:

  • “If I were buying in my town this month, here’s the one thing I’d do first.”

  • “This home just sold. Here’s why it went for that price.”

  • “The question every seller asks me, and my honest answer.”

Move 4

Learn .

The first line decides if anyone reads the second. Say the surprising thing first. Type your town:

  • The mistake first-time buyers in your town make with their offer.

  • What $500K actually buys in your town right now.

  • Three things I tell every your town seller before we list.

  • Homes in your town are sitting longer. Here’s why.

Move 5

Show up every week.

Most agents post in bursts and disappear. Patience and volume. Post every week, for months, and you’re the one they remember. That rhythm is the whole reason we built this.

Posting in bursts
You, every week

Six months. One of these agents is the one people remember when it’s time to sell.

Move 6

Make every post sound like you.

We write every post fresh from your listings and your market. Add one line of your own on top: a story, a street, a client. That line is the part no other agent can copy.

✦ Between us · 11:45 PM

Now you know. Most agents never will.

This is your town tonight. Most of these windows are dark: agents who didn’t post this week. The one in the middle is yours. Type your address and light it up.

Your house lights up as you type.

No listing right now? Make a week from topics →

Look, we’ll be honest. Whether you pick us or not is fine. We just want you to know how much social media can do for an agent when it’s done right. We’re real estate people, and we wouldn’t put our name on something we didn’t believe gets results.

The tools do the posting. The playbook is you. Keep this one between us.

The preview uses a sample home’s photos. Plans start at just $39 a month billed yearly · 1 walkthrough a month on Starter, 3 on Pro · cancel anytime · 3 free days for new agents · love it in 30 days or get every dollar back. See the plans