Week of September 28, 2026 · updated every Monday
The real estate posts taking off on Instagram this week
Every Monday we read what real estate agents are posting and copying across the web. Here are the top three, each with an example of the post and the link where we saw it.
- yourname0:14
Here is the neighborhood in 30 seconds
Reel Instagram + TikTokReelHere is the neighborhood in 30 seconds
neighborhood explainers
Recent guides say short vertical video is increasingly used for neighborhood context, and this topic fits the local-search style content being pushed on both platforms.
- yourname
What changed in your market this week
SWIPE →Carousel cover InstagramCarouselWhat changed in your market this week
market update carousel
Instagram remains a major platform for agents, and 2026 posting guides still recommend market-update stacks and carousel-style local updates for engagement.
- yourname
Wait until you see the kitchen
SWIPE →Carousel cover InstagramCarouselWait until you see the kitchen
listing reveal carousels
Instagram still performs well for visual property storytelling, and current marketing guides say Reels and photo-based posts remain core for showcase content.
No card. You can make any of them into a post for your own listings in a minute.
See all of them freeHow this list works
How often is this list updated?
Every Monday morning, Pacific time. Each week replaces the last.
Where do these trends come from?
Every Monday we read what real estate agents are posting and copying on Instagram, from articles, creator pages and posts across the web, and list the topics, hooks and formats taking off, each with the link where we saw it.
Can I make these posts for my own listings?
Yes. Make this post opens PropWalk with the trend as your topic, and it builds the post in your look from your listing photos. Your first week of posts is free.
PropWalk builds each one in your look from your listing photos and posts it for you. Your first week of posts is free.
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