Week of September 28, 2026 · updated every Monday
The real estate posts taking off on Instagram and TikTok this week
Every Monday we read what real estate agents are posting and copying across the web. Here are the top three, each with an example of the post and the link where we saw it.
- yournameREC
Selling homes one joke at a time
Talking to camera TikTokTalking to cameraSelling homes one joke at a time
funny agent skits
Business Insider highlighted Gen Z agents using humor instead of glossy listing videos, which points to a format shift getting coverage right now.
- yourname0:14
What does this price buy here?
Reel TikTokReelWhat does this price buy here?
price-per-dollar homes
Multiple 2026 real estate marketing pieces describe TikTok as a local search engine for price-to-home comparisons, making this a strong buyer-hook format.
- yourname0:14
Here is the neighborhood in 30 seconds
Reel Instagram + TikTokReelHere is the neighborhood in 30 seconds
neighborhood explainers
Recent guides say short vertical video is increasingly used for neighborhood context, and this topic fits the local-search style content being pushed on both platforms.
No card. You can make any of them into a post for your own listings in a minute.
See all of them freeHow this list works
How often is this list updated?
Every Monday morning, Pacific time. Each week replaces the last.
Where do these trends come from?
Every Monday we read what real estate agents are posting and copying on Instagram and TikTok, from articles, creator pages and posts across the web, and list the topics, hooks and formats taking off, each with the link where we saw it.
Can I make these posts for my own listings?
Yes. Make this post opens PropWalk with the trend as your topic, and it builds the post in your look from your listing photos. Your first week of posts is free.
PropWalk builds each one in your look from your listing photos and posts it for you. Your first week of posts is free.
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