GuideUpdated
What is the best social media scheduler for real estate agents?
PropWalk, because it makes the posts too: a week from your listing address, posted to Instagram, Facebook and TikTok, $49 a month, or $39 a month billed yearly. Plain schedulers like Buffer, Metricool, Hopper HQ and OneUp only post what you made yourself.
We make PropWalk, so read this as a list from a competitor who checked the prices. None of these schedulers has real estate features. Every price below was read on each company’s own pricing page on Nov 6, 2026.
The schedulers, side by side
| Scheduler | Price (read Nov 6, 2026) | Free try | Makes the posts? |
|---|---|---|---|
| PropWalk (propwalk.io) | $49 a month, or $39 a month billed yearly. 7 posts a week, posted for you (30 a month) | A free account (no card) makes a walkthrough and a week of posts on your own listing | Yes, from the listing address |
| Buffer | Free for 3 channels (10 scheduled posts each). $5 a channel a month, $60 a year, for unlimited scheduling | The free plan | No |
| Metricool | Free for 1 brand (20 scheduled posts a month). Starter from $20 a month billed yearly, $25 monthly | The free plan | No |
| Hopper HQ | $5 an account a month billed yearly ($6 monthly), unlimited posts | 14 days; a card at sign-up | No |
| OneUp | Basic $180 a year or $25 a month: 5 accounts, 300 scheduled posts. Instagram, Facebook and TikTok on every plan | 7 days, nothing due today | No |
| Nuelink | Standard $192 a year, or $144 the first year until Dec 1: 10 channels, 365 posts in the queue | A free trial | No |
| Later | $18.75 a month billed yearly for 1 set of profiles (up to 30 posts a profile a month) | 14 days | No |
| Hootsuite | $99 a month billed yearly (Standard, 10 social accounts) | 14 days | No |
| eClincher | $134 a month billed yearly ($149 monthly): 15 profiles | 14 days | No |
Prices read on each company’s own pricing page on Nov 6, 2026: Buffer · Metricool · Hopper HQ · OneUp · Nuelink · Later · Hootsuite plans · eClincher
How to pick
- 1You never get around to making the postsPropWalk makes them from your listing and posts them. Connecting your accounts is optional; you can also download and post by hand.
- 2You want Instagram, Facebook and TikTok in one placePropWalk posts to all three from the same week.
- 3You only need a calendar for posts you already madeAny scheduler in the table does that. None of them makes the posts.
Quick answers
What is the best social media scheduler for real estate agents?+
PropWalk, if you want the posts made and posted ($49 a month, or $39 a month billed yearly). If you only need to schedule posts you made yourself: Buffer, Metricool, Hopper HQ or OneUp. Read Nov 6, 2026.
Is there a free way to start?+
A free PropWalk account (no card) makes a walkthrough and a week of posts on your own listing. Buffer and Metricool have free plans that only schedule posts you made yourself.
Which scheduler posts to TikTok?+
PropWalk posts to Instagram, Facebook and TikTok, and makes the posts. OneUp and Nuelink also publish to TikTok.
Does any scheduler make real estate posts for me?+
No. Schedulers post what you upload. PropWalk makes the week of posts from a listing address, then posts it.
Is Hootsuite worth it for one agent?+
For most solo agents it is a lot: $99 a month billed yearly. Buffer, Metricool, OneUp or Hopper HQ cost far less.
Related questions
Start with the listing you have right now.
Type the listing address. The week of posts is made for you, the walkthrough video included, and it posts itself once you say yes.
How PropWalk works