GuideUpdated
Do I have to put my brokerage name on my Instagram posts?
Yes, in most places. The NAR Code of Ethics says every ad has to clearly name your firm, and state rules agree: California also wants your license number at the first point of contact, Texas wants your broker’s name at least half the size of your own contact info, and Florida and New York want the brokerage named in every ad.
We make PropWalk, so read this as a summary from a tool maker, not legal advice. We read each rule on Nov 8, 2026. Your broker and your state’s rules have the last word.
What does each rule ask for?
All of them ask for the brokerage name. California also asks for your license number, and Texas sets a size for the broker’s name.
| Rule | What has to show | Where |
|---|---|---|
| NAR Code, Standard of Practice 12-5 | Your firm’s name, clearly, in every ad for your services or a listing | In the ad, or for online ads, through a link to a page with the disclosures |
| California (10 CCR 2773 and DRE guidelines) | Your 8-digit license number and your responsible broker’s name | At the first point of contact, social media included, no smaller than the smallest type in the ad |
| Texas (22 TAC 535.155) | Your name or team, and your broker’s name at least half the size of the largest contact info | On the post, or on your profile or a linked page if the post links straight to it |
| Florida (61J2-10.025) | The brokerage’s licensed name, and your own name with at least your last name as registered | Online: next to, above or below your contact info |
| New York (19 NYCRR 175.25) | That you are a broker, or the brokerage name plus its address or phone | In the ad; a salesperson’s or team’s homepage must link to the broker’s site |
Read on Nov 8, 2026: NAR 2026 Code of Ethics and Standards of Practice · California 10 CCR 2773 · California DRE advertising guidelines (RE 27) · Texas 22 TAC 535.155 · Florida 61J2-10.025 · New York 19 NYCRR 175.25
Is it enough to put it in my profile?
In Texas, yes, if each post links straight to it and it is easy to see. NAR allows a link for online ads. California applies its rule at the first point of contact, so ask your broker whether a profile counts there.
Does PropWalk add my brokerage?
Yes. PropWalk puts your name and brokerage on the cards it makes, so each post carries them. Where your state asks for your license number, add it to the caption.
Quick answers
Do I have to put my brokerage name on Instagram posts?+
In most places, yes. NAR’s Code asks every ad to name your firm, and California, Texas, Florida and New York all require the brokerage on ads. Read Nov 8, 2026.
Do I need my license number on social media in California?+
Yes. California asks for your 8-digit license number and your broker’s name at the first point of contact, and the DRE says that includes social media.
What does Texas require on social media posts?+
Your name or team, and your broker’s name at least half the size of the largest contact info. It can sit on your profile or a linked page if the post links straight to it.
What does NAR require?+
Standard of Practice 12-5: every ad, in any medium, has to clearly name your firm. Online ads can do it through a link to a page with the disclosures.
Related questions
Start with the listing you have right now.
Type the listing address. The week of posts is made for you, the walkthrough video included, and it posts itself once you say yes.
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