GuideUpdated
Can I post another agent’s listing on social media?
Only with permission. NAR’s Code says you cannot advertise a property without the owner’s authority, and NAR’s social media guidance says to get the listing firm’s permission before you post its listing. With a yes, name the listing brokerage, and follow your MLS’s rules.
We make PropWalk, so read this as a summary from a tool maker, not legal advice. We read NAR’s Code and NAR’s social media guidance on Nov 8, 2026.
What do the rules say?
You need the owner’s authority, which in practice means the listing firm’s permission, and credit for anyone else’s content.
| Rule | What it says |
|---|---|
| NAR Code, Standard of Practice 12-4 | No offering or advertising a property without the owner’s authority |
| NAR social media guidance (January 2025) | Get the listing firm’s permission before advertising its listing on social media, and written permission to use others’ photos |
| NAR Code, Standard of Practice 12-10 | Don’t present other people’s content without attribution or permission |
| Your MLS | Its display rules decide how listings from other firms are shown and credited |
Read on Nov 8, 2026: NAR 2026 Code of Ethics and Standards of Practice · NAR: 4 social media tips to stay out of legal trouble
Is tagging the other agent enough?
No. A tag is credit, not permission. Ask the listing firm first, then name them on the post.
What can I post instead?
Your own listings, your market, tips for buyers and sellers, and a post about you. PropWalk makes seven of those in one tap, no listing needed.
Quick answers
Can I post another agent’s listing on social media?+
Only with the listing firm’s permission. NAR’s Code bars advertising a property without the owner’s authority. Read Nov 8, 2026.
Can I use the listing photos?+
Only with written permission from whoever owns them, per NAR’s social media guidance.
Is tagging the listing agent enough?+
No. A tag gives credit, not permission. Ask first, then name the listing brokerage.
What should I post if I have no listings?+
Tips for buyers and sellers, your market and a post about you. PropWalk makes seven of them in one tap, no listing needed.
Related questions
Start with the listing you have right now.
Type the listing address. The week of posts is made for you, the walkthrough video included, and it posts itself once you say yes.
How PropWalk works