GuideUpdated
What size should a listing video be for Instagram, TikTok and YouTube?
Make it tall, 9:16, for Instagram Reels, TikTok, Facebook Reels and YouTube Shorts, and keep a wide 16:9 copy for YouTube and the MLS. Keep the tall one under 3 minutes: Instagram doesn’t show longer reels to new people, and YouTube counts a vertical video as a Short only up to 3 minutes.
Your first walkthrough is free: 15 seconds from up to 5 photos, no card.
We make PropWalk, which makes walkthrough videos tall or wide, so read this as a summary from a video maker. We read each app’s own help or developer pages on Nov 8, 2026.
What does each app want?
Tall 9:16 everywhere for short video; the length limits differ.
| App | Shape and size | Length |
|---|---|---|
| Instagram Reels | Between 1.91:1 and 9:16, at least 720 pixels and 30 frames a second; cover 420 by 654 | Up to 20 minutes; over 3 minutes isn’t shown to new people; boosted reels 90 seconds or less |
| TikTok | Tall 9:16 | Record up to 10 minutes in the app, upload up to 60 |
| Facebook Reels | 9:16, 1080 by 1920 recommended, at least 540 by 960, MP4 | 3 to 90 seconds when published through Meta’s tools |
| YouTube Shorts | Square or vertical; thumbnail 9:16 | Up to 3 minutes |
| YouTube (regular) | 16:9, MP4 with H.264 video and AAC audio | Up to 15 minutes until your account is verified |
| Zillow Showcase | One video per listing | Up to 120 seconds |
Read on each company’s own pages on Nov 8, 2026: Instagram: reel size and aspect ratios · Instagram: record a reel · Instagram: boost a reel · TikTok: camera tools · Meta: Reels publishing specs · YouTube: Shorts up to 3 minutes · YouTube: recommended upload settings · YouTube: upload longer videos · Zillow Showcase: editing listings
How long should a listing video be?
For social, under a minute is safest: it fits every app, and YouTube blocks a Short over one minute if it gets a copyright claim. Zillow Showcase takes up to 120 seconds.
Can PropWalk make both shapes?
Yes. Pick tall or wide, and the walkthrough comes from the listing photos: 30 seconds from 10 photos on a plan ($49 a month, or $39 a month billed yearly), or a free 15-second one, no card.
Quick answers
What size should a listing video be for Instagram?+
Tall 9:16 at 720 pixels or more and 30 frames a second. Keep it under 3 minutes so Instagram shows it to new people. Read Nov 8, 2026.
How long can a TikTok be?+
Up to 10 minutes recorded in the app, and up to 60 minutes uploaded.
How long can a YouTube Short be?+
Up to 3 minutes, square or vertical. A wider video stays a regular YouTube video.
Should my listing video be tall or wide?+
Both: tall for Reels, TikTok and Shorts, wide for YouTube and the MLS. PropWalk makes either one from the same photos.
Related questions
Start with the listing you have right now.
Paste the Zillow link or upload the photos. Minutes later the walkthrough is in your inbox, tall for Reels and TikTok and wide for Zillow and the MLS.
Your first walkthrough is free: 15 seconds from up to 5 photos, no card.