GuideUpdated
How often should a realtor post on Instagram?
Three to five times a week is the number Buffer’s study recommends. Buffer looked at more than 2 million Instagram feed posts from over 100,000 accounts. PropWalk posts 7 a week for you on Starter, $49 a month, or $39 a month billed yearly.
We make PropWalk, so we sell posting. The numbers below are Buffer’s, read Nov 6, 2026, from a study published Aug 13, 2025. It covers all kinds of accounts, not only real estate.
What Buffer found
| Posts a week | Follower growth rate (Buffer) | What Buffer says |
|---|---|---|
| 1 to 2 | 0.12% | The minimum. Posting less may mean no growth |
| 3 to 5 | 0.26% | The sweet spot for reach without burnout |
| 6 to 9 | 0.44% | Optional, if you can keep the quality up |
| 10 or more | 0.66% | Diminishing returns |
Read on each company’s own page on Nov 6, 2026: Buffer: how often to post on Instagram
Buffer reports reach per post about 12% higher at 3 to 5 posts a week than at 1 to 2. Stories were not counted.
How to hit the number without making posts
- 1Pick the numberThree a week is a good start.
- 2Make them in one goAt propwalk.io, an address or one tap makes seven.
- 3Let them postStarter posts 7 a week. You can skip any.
Quick answers
How often should a realtor post on Instagram?+
Three to five times a week, per Buffer’s study of more than 2 million Instagram feed posts (published Aug 13, 2025). PropWalk makes and posts 7 a week on $49 a month, or $39 a month billed yearly.
Is posting more always better?+
Buffer says returns shrink. Its growth rates go from 0.26% at 3 to 5 posts a week to 0.44% at 6 to 9.
Does this count Stories?+
No. Buffer left Stories out.
Is this data about real estate?+
No. It is for all kinds of accounts.
How many does PropWalk post?+
Starter: 7 posts a week, posted for you (30 a month). Pro: up to 3 posts a day, posted for you.
Related questions
Start with the listing you have right now.
Type the listing address. The week of posts is made for you, the walkthrough video included, and it posts itself once you say yes.
How PropWalk works