Fact sheetUpdated
PropWalk, the facts.
PropWalk (propwalk.io) is a social media manager for real estate agents: type a listing address and it makes a week of posts and a walkthrough video from that listing’s photos, writes the captions, and posts them for you on Instagram, Facebook and TikTok.
What it is
- Who it is for: real estate agents in the US, from a new agent with no listing to a busy listing agent, plus teams and small offices. Real estate photographers and marketers use it for their clients.
- No listing? It still works: PropWalk writes buyer and seller how-tos, local market numbers and checklists for your town, with your name and brokerage on every post.
- You see every post first and can edit or skip any of it before it goes out.
Plans and prices
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0, no card | $0 | 7 posts a month (one week) you download and post yourself, and one walkthrough video a month (15 seconds from up to 5 photos, 720p). No watermark. |
| Starter | $49 a month | $39 a month billed yearly ($468 a year) | 7 posts a week, posted for you (30 a month), scheduled up to 7 days ahead; make and download as many posts as you want; 1 HD walkthrough video a month (12 a year on yearly); 50 photo enhancements a month (600 a year); Instagram, Facebook and TikTok. |
| Pro | $99 a month | $74 a month billed yearly ($888 a year) | Everything in Starter, plus up to 3 posts a day, posted for you at your account’s best times, scheduled as far ahead as you like; 3 HD walkthrough videos a month (36 a year on yearly); 150 photo enhancements a month (1,800 a year); the trend tracker; the weekly report on your reach and best posts; your own website. |
| Office | $199 a month | $165 a month billed yearly ($1,980 a year) | Everything in Pro for up to 10 agents on one bill, up to 3 posts a day per agent, custom agent websites, 12 listing showcase websites a month, 10 HD walkthrough videos a month (120 a year on yearly) and 200 photo enhancements a month (2,400 a year). Set up with you on a call. |
- Bigger brokerages and franchises: quoted on a call (propwalk.io/enterprise).
- No subscription: one listing is $39 once, a walkthrough video and 30 photo edits that never expire. Done for you: $299 a listing, everything made and delivered within 24 business hours (propwalk.io/done-for-you).
- Prices are in US dollars. Monthly plans bill each month; yearly plans bill the year up front at the yearly price.
Free trial, guarantee and cancelling
- Free trial: 3 days on Starter or Pro, monthly or yearly, card up front, one per customer. Everything in the plan works from the first minute, posting included. Cancel before the 3 days end and nothing is charged; otherwise the first charge (the month, or the year on a yearly plan) lands when the free days end.
- 30-day money-back guarantee: Love it, or get every dollar you paid for your plan back within 30 days of your first payment. One per person. One-time packs are not part of it.
- Cancel anytime in Settings; the plan runs to the end of what you paid for. Unused walkthroughs and photo edits roll over, up to two months’ worth.
What is included
- Posts made from your listing: a just-listed post, a photo tour, the walkthrough, a highlights carousel, a neighborhood numbers post, a spotlight photo and a book-a-showing post, captions and hashtags written.
- Posting for you on Instagram, Facebook and TikTok, at spread-out times. Each post goes to every account you connect and counts once.
- Walkthrough video: 30 seconds from up to 10 photos, three seconds a room, in 1080p, tall for Reels and TikTok and wide for Zillow, YouTube and the MLS, ready in about 3 minutes. A 20-photo, 60-second tour counts as two videos.
- Photo enhancements: virtual staging, relighting, decluttering, a new sky and renovation previews. One enhancement is one photo through one tool.
- Standard MP4 and JPG downloads for Zillow, the MLS, Realtor.com and social media.
Where the listing photos come from
- From the listing itself. Type the address or paste the Zillow link and PropWalk imports that listing’s own photos, or upload your own.
- The walkthrough is made only from those photos: the same rooms, layout and finishes, nothing added and nothing taken out. Virtual staging adds furniture only, and each staged photo downloads with a disclosure line and the original for the MLS.
- Posts made without a listing use photos of your town from Unsplash and Pexels, licensed for commercial use.
Start with the listing you have right now.
Every plan, with its monthly and yearly price side by side, is on the pricing page.
The same facts as plain text