FAQ
What agents ask before they pay.
The same answers you get on the phone.
Do you post it, or do I?
We do. Connect Instagram, Facebook and TikTok once. Each day's post goes out on every account you connect, at spread-out times, never on the hour. You see every post first and can skip or edit any of it in one tap.
What do you actually post?
Not just-listed graphics. Every listing becomes a month of posts: a just-listed post, a photo tour, the walkthrough, a highlights carousel, a neighborhood numbers post, a spotlight photo and a book-a-showing post, captions and hashtags written. Between listings: buyer and seller how-tos, market numbers and checklists for your area.
Are the posts generic?
No. Every post is built from the listing you are selling: its photos, its numbers, its street and its neighborhood. The how-to posts are written for your market, with your name and brokerage on the card. Nothing here is a stock template with a logo swapped in.
What is the difference between the plans?
How much you list and how many of you. Agent is one agent: 90 posts and 3 walkthroughs a month. Team is up to 3 people: 300 posts and 10 walkthroughs. Pro is up to 10 people: 1,000 posts and 20 walkthroughs. Every plan posts for you. Enterprise covers the whole brokerage on one bill.
Are videos included in my plan?
Yes. Every plan includes a set number of walkthrough videos and photo edits each month (3 videos and 15 photo edits on Agent, up to 20 videos and 200 edits on Pro), no hidden fees. Need more in a busy month? Top up once from the top-up page. Nothing renews.
What do I get for free?
Two things, no card needed. One free walkthrough video every month (720p, with a small PropWalk badge), and the first 2 weeks of social posts on every listing you add. When you want the photo tools, full resolution and no badge, pick a plan and unlock everything.
Can I pay per listing instead of subscribing?
Yes. One listing is $39 one-time: a walkthrough video plus 30 photo edits, no watermark, and it never expires. Smaller packs start at $10. Most tools in this space refuse one-off purchases. We think paying per listing should be normal.
Can you just do the whole listing for me?
Yes. Listing Launch, done for you, is $299 per listing with no subscription: we make the cinematic walkthrough and a vertical reel, relight and clean the photos, stage up to five rooms, write seven captioned posts, build the listing mini-site, and include the MLS disclosure bundle, delivered within 24 business hours. See the Done for you page.
Is it MLS-compliant?
By construction. The walkthrough is built only from your listing photos, so it shows the actual home: same rooms, same layout, same finishes, nothing invented. Edited photos (staging, declutter, sky, renovation previews) are disclosed edits, and every one ships with the disclosure caption, the MLS label export and the unaltered original that CRMLS, NorthstarMLS, Stellar MLS and California AB 723 ask for. Details on the MLS compliance page.
What counts as one video?
One video is a 30-second walkthrough built from up to 10 photos, each on screen for three seconds, the length that performs best on Instagram and Zillow. Want the whole house? A full 60-second, 20-photo tour counts as two videos. Shorter clips count as less, so nothing is wasted. Every paid plan renders in 1080p, included. 4K is an upgrade from the same allowance.
Are there ways to earn free videos?
Yes. Invite fellow agents from your Refer page and you both earn free usage as they join, and leaving a review earns you a bonus no matter what you write. Photographers and coaches can also join the partner program and earn 30% recurring on every account they refer.
Why go yearly instead of month-to-month?
Yearly is up to 35% off the monthly rate, and your cost per video drops with it. One decision instead of twelve, and video is ready every time you win a listing rather than being a purchase you re-debate each month. You can switch a monthly plan to yearly anytime from billing.
Do unused videos roll over?
Yes. Unused videos and photo edits roll over for up to 2 months, so a slow month is not money burned. Anything from a one-time pack never expires at all.
How much is virtual staging and photo editing?
Every photo tool (relighting, staging, decluttering, exterior light, renovation previews) costs the same: about a dollar a photo, included in your plan's photo edits. Traditional virtual staging services charge $16 to $30 for the same image.
What removes the watermark?
Any purchase, permanently: a subscription or a one-time pack. From then on everything you make downloads clean, and downloads stay unlocked even if you later cancel.
Still have a question? Ask us anything → · See the plans →
