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GuideUpdated

Do listing videos actually sell homes faster?

Yes — the spread is large. Industry studies consistently find that real estate listings with video receive around 403% more inquiries than listings without, sell up to 31% faster, and that 73% of homeowners say they are more likely to list with an agent who offers video.

Your first walkthrough is free: 15 seconds from up to 5 photos, no watermark, no card.

For Zillow, YouTube and the MLS
AI-made from the 8 photos below
These eight listing photos in, this walkthrough out. Nothing in the video that is not in the photos. Tap a photo and the video jumps to that room.

The numbers that matter

  • Listings with video receive ~403% more inquiries than listings without.
  • Homes marketed with video tours sell up to 31% faster.
  • 73% of homeowners are more likely to list with an agent who offers video.
  • 58% of buyers expect to see a video tour on a listing.
  • Buyers spend 5–10× longer on listing pages that include video.

Why most listings still have no video

Cost and logistics. A real estate videographer typically charges $300–$800 per listing, needs to be scheduled days out, and delivery takes another few days of editing. For a $199 marketing budget on a modest listing, video never made the cut — which is exactly what AI walkthrough video changes.

Videographer vs AI walkthrough video

VideographerPropWalk AI walkthrough
Cost per listing$300–$800in the $39.99 a month plan, or $39 once for one listing
Schedulingdays ahead, weather-dependentnone — works from listing photos
Turnaround2–5 days with editingabout 3 minutes
Shows the real homeyesyes — generated from the listing’s own photos
Formatsper contractMP4 for Zillow, MLS, Reels, TikTok, YouTube

Sources: PhotoUp — Real estate video statistics · Keeping Current Matters — Real estate video marketing stats

You can test this on a real listing without a subscription: a one-time pack starting at $39 covers one complete listing (a full walkthrough video plus a 30-photo editing session). Monthly plans start at $39.99 for Starter, with Pro at $89 and Office at $249.

Quick answers

Is an AI walkthrough video a real video of the home?

PropWalk generates the walkthrough from the listing’s own photos — the same rooms, layout and finishes that are in the pictures. Nothing is invented, added or removed, so what buyers see is the actual home.

What does a listing video cost in 2026?

A videographer runs $300–$800 per listing plus scheduling and editing time. PropWalk makes the walkthrough video from your listing photos in about 3 minutes; it is in the $39.99 a month plan with the month of posts, or $39 once for one listing with 30 photo edits.

Where should I post a listing video?

Zillow and MLS video slots first, then Instagram Reels, TikTok, YouTube and Facebook — vertical video performs especially well for reach, and the same MP4 can be sent directly to your seller.

Start with the listing you have right now.

Paste the Zillow link or upload the photos. About 3 minutes later the walkthrough is in your inbox, tall for Reels and TikTok and wide for Zillow and the MLS.

Make my walkthrough video

Your first walkthrough is free: 15 seconds from up to 5 photos, no watermark.

How the walkthrough video works